Chapter 1 外贸礼仪——与新老客户沟通

Unit 1 预约客户

Scene 1 电话预约 Making Appointments through the Telephone 3

Scene 2 安排会面 Arrange an Appointment 4

Scene 3 变更时间 Change Schedule 6

预约客户 Tips

Unit 2 机场迎接

Scene 4 迎接客户 Meet Clients 8

Scene 5 问候寒暄 Greetings 9

Scene 6 去往宾馆 Go to the Hotel 11

Scene 7 行程安排和确认 Arrange and Confirm Schedule 12

机场迎接 Tips

Unit 3 安排住宿

Scene 8 预订房间 Book a Room 14

Scene 9 登记入住 Check in 16

Scene 10 询问客房服务 About Room Service 18

Scene 11 退房 Check out 19

安排住宿 Tips

Unit 4 参观陪同

Scene 12 客户引荐 Clients Recommendation 22

Scene 13 介绍公司 Introduce the Company 24

Scene 14 参观工厂 Visit the Plant 26

Scene 15 介绍产品 Introduce Products 27

Scene 16 谈论业绩 Talk about the Performance 29

Scene 17 陪同观光 Go Sightseeing Together 30

参观陪同 Tips

Unit 5 商务宴请

Scene 18 商务着装 Business Dress Code 33

Scene 19 邀请客户 Invite Customers 35

Scene 20 订座 Book a Table 36

3

目 录

Scene 21 推荐菜品 Recommend Dishes 37

Scene 22 点菜 Order Dishes 38

Scene 23 询问上菜 Ask about Serving 40

Scene 24 评价菜品 Food Evaluation 41

Scene 25 结账 Pay the Bill 42

商务宴请 Tips

Unit 6 机场送别

Scene 26 预订机票 Book the Tickets 45

Scene 27 送行 See Off 47

Scene 28 道别 Farewell 48

机场送别 Tips

Chapter 2 商务出差——开发潜在客户

Unit 1 乘坐飞机

Scene 29 登机入座 Boarding and Seating 52

Scene 30 机上服务 Flight Service 54

Scene 31 机内饮食 Have Meals on the Plane 55

Scene 32 感到不适 Feel Uncomfortable 56

在飞机上 Tips

Unit 2 行李事宜

Scene 33 行李限重 The Allowance of Luggage 59

Scene 34 提取行李 Claim the Luggage 61

Scene 35 行李报失 Report the Missing Luggage 62

出入境流程 Tips

Unit 3 兑换货币

Scene 36 询问汇率 Ask about Exchange Rates 64

Scene 37 兑换零钱 Get Change 65

兑换货币 Tips

Unit 4 拜访客户

Scene 38 预约拜访 Make an Appointment 67

Scene 39 前往拜访 Keep an Appointment 68

拜访客户 Tips

Unit 5 交通出行

Scene 40 问路 Ask for Direction 70

Scene 41 打车 Take a Taxi 72

Scene 42 自驾 Drive a Car 73

Scene 43 坐火车 Take the Train 74

Scene 44 公交出行 Take the Bus 75

Scene 45 坐地铁 Take the Subway 76

交通出行 Tips

Chapter 3 外贸营销——多方位多渠道的营销

Unit 1 产品介绍

Scene 46 性能介绍 Performance Introduction 80

Scene 47 产品定位 Product Positioning 82

Scene 48 与竞争产品的比较 Compare with Competitors’ Products 83

Scene 49 商务咨询 Business Consulting 84

Scene 50 产品展示与体验 Present and Experience Products 85

产品介绍 Tips

Unit 2 参加商业展会

Scene 51 预订展位 Booth Reservation 87

Scene 52 展会准备 Preparation for Exhibition 89

Scene 53 展台搭建 Booth Construction 90

Scene 54 样品展示 Sample Exhibition 91

Scene 55 展会中介绍产品 Introduce Products in an Exhibition 93

……